An Anthropological Introduction To YouTube

Key Facts About YouTube!

In 1948 - ABC started broadcsting and now has 3 major networks.



ABC has been broadcasting for 60 Years - - -

[ 3 Networks * 60 Years * 365 Days * 24 Hours A Day ]...

YouTube has produced more than this in the last 6 MONTHS. However this may not have been achieved without the help of the producers.. Us!

YouTube was formed to create "New forms of expression, New forms of community, & New forms of identity emerging"

WeBcAmS...

The First Ever Video Which Was Broadcasted On YouTube Was From Webcam..

• Webcam was created to portray a STRONGER VOICE


• It is the celebration of new forms of improvement, & UNIMAGINABLE POSSIBILITY


• It is the new form of GLOBAL CONNECTION

'WEBCAM IS YOU TALKING TO A DEVICE, NOBODY IS THERE, BUT BEHIND IT, EVERYONE IS WATCHING'...

E X A M P L E...

A song which originated from Europe in 2004, was was made into a video on broadcatsed on YouTube.

The amount of viewings for the video reached an impressive 600,000,000

This shows how much easier it is becoming to connect with people...

This is what WEB 2.0 is all about..."linking people, sharing, trading & collaborating"

EVERY 6 MONTHS, there is a new tool out there that connects us in someway.

• User Generated Organisation


• User Generated Distribution


• User Generated Commentary

[ MediaScape ]

We are at the CENTRE of the mediascape

Media mediate human RELATIONS.. When media changes.. Human realtionships change

Who Watches ?

25% of TEENS & 35+ Consume Youtube or become a producer of what we watch

50% Of 18-24 year olds watch YouTube

C H A R L I E B I T M Y F I N G E R....

http://www.youtube.com/watch?v=_OBlgSz8sSM >>> This video was viewed over a staggering 30 MILLION TIMES, and most videos on yuotube are only ever viwed less than 100 times.

The most common videos which are posted up are HOME VIDEOS!

10 000 videos are addressed to YOUTUBE... "community"

Cultural Imersion = Expression In Individualism + Value in Community

"The More Individual You Become.. The More You Desire For Community...

What Is

P A R T I C I P A N T O B S E R V A T I O N?

• "Participant Observation Is Introducing Yourself To The Community"
• "It Is About Participating In What You Study, Rather Than Just Observing It"

What is Aesthetic Arrest???

People can do what they want when watching a video....

They can express themselves without having to worry about the norms of society....