The film poster "Are we there yet?" portrays three characters, one of which [Ice Cube] is sitting slightly more infront of the children, connoting he is probably the main character of the film, and plays quite a significant part in the film overall. The facial expression of the main character shows quite a desperate and hopeful look, which could portray that he may be the protagonist in this film, as he will probably encounter many events which are unexpected and therefore illustrates how this film could be a mixture of satire and slapstick comedy. More over, the type of clothes the main character is wearing resembles an athletic look, connoting that he's very much into his sport, and quite independant, which may be one of the reasons as to why he is inexperienced with children.
The entire poster overall is under high key lighting, connoting that the film will be quite lightening, even though there may be some features of the film which will provoke the audience to sympathise with the main character, the film will still have a pleasing outcome, suitable for the target audience.
According to the image displayed on the poster, it emphasises youth, as the 2 children beside the main character represent youth very well, as their costumes relate to what their age group would initially wear, for example wooly hats etc. Therefore, the target audience would probably be young children, however, it can also be seen as a family film, as a wide range of people could relate to the content of the film. Furthermore, as the characters are slightly in different positions, they are positioned quite close to each other all the same, representing the bond between them, and how close they may actually be. The expression's on the childrens face also represent to the audience that they are quite cheeky, as they have huge smiles on their faces as if they're mischevious and troublemakers, again emphasising youth culture.
The colours used in the poster are distinctively vibrant, again connoting youth, and perhaps happiness at the same time. When observing the poster, there are not many dull colours involved, symbolising a fairly up-lifting movie, again suitable for the range of audience, and also illustrating the mood of the film.
The props also offer clues to the audience as the suitcases connote that they may be travelling which subsequently illustrates adventure, and also the slogan; "coming soon..by plane..by train..by car", again shows how they will be on an unexpected adventure. All these clues allow the audience to come to the conclusion that the genre of this film is comedy.
The background colour of the poster for "Halloween" is black connoting evil, death, and perhaps even danger. The colour itself sets the mood of the film, as it's represented as a dark and dangerous colour, or a colour which isnt very pleasant. It mirrors a dull atmosphere which could also resemble mystery.The fact that it's called Halloween emphasises the genre of the film will be horror, as halloween signifies death and evil. The fact that they have also used a key prop, a pumpkin, as the mask again is very effective as it disguises the face/head, which when refering to halloween, is seen to be the most powerful and significant part of the body. The fcat that it disguised connotes mystery, as the audience have to watch the film in order for it to be revealed. The knife also connotes danger and death, as it follows the shape of the mask, making it in proportion to each other. This illustrates that the weapon will be used to a significant advantage. The silver lining at the edge pf the knife also emphasises how sharp it is, therefore adding even more horror to the film.
"The night he came home" adds a thrill to the poster as it mirrors the conventions of a horro/thrillermovie. The fact that the main character returns home, whether for a cause or not, always represents danger.
Overall, the colours are used very effectively as the oranges and yellows merged together outstand within the poster especially against the black background. Even though the colours are quite bright, they are dimmed down so it;s also under low key lighting, resulting in a very shady environment.
The two central characters in this poster, the mum and daughter portay very unusual images of the normal teenager and mum. For example, the costumes they are wearing effectively give away the genre of this film; which is comedy, as the costumes juxtapose to the clothes they would normally wear. The lighting is high key connoting that this film may be quite lively, which sets the mood of the film. Green and Purple which are the two main colours used, represent youth and adults, as even though they are dressed unusually, vibrant green tends to represent youth more, whereas purple is more sophisticated, therfore representing the older side of the audience. This also shows that even though the main character is the teen, connoting the targeted audience is for teens, other slightly more older audiences are able to watch it too, and be able to relate to it. Also, as the colours are very bordered and separate to each other may emphasise how much their lifestyles may actually be separate.
More over, the props used such as the guitar and the bag, again juxtapose to what they would actually be holding in reality, again emphasisng that the normality of the situation isn't very high. Aside this, the title again emphasises the same meaning, as "Freaky Friday" connotes that something unusual will occur, and the costumes and props offer big clues to the audience.
Furthermore, the tagline at the top, "Every teenager's nightmare.. turning into her mother" gives away alot as it displays how the content may have something to do with a switch of character, or something along those lines. Also the word "nightmare" emphasises that this problem may occur over night, and actually mirrors what a teenager's nightmare would be.
The facial and body language of both characters portrays quite horrified looks, especially from the teenager, as if it is typically a nightmare. They both seem quite confused and shocked at the scenario, however the actual mother portrays quite a calm and casual look as the body language only, fits into the stereotypical role of a teenager.