Broadcast Fiiction Texts! =D

^ Advert For Top Gear

Analysing The Texts...

The three texts We have chosen are Herbie, Top Gear, and Formula 1. The genre that links these texts are sport; as the film and tv series both link to racing and motoring, and the radio drama, hosted by [David Croft, Morice Hamilton & Holly Samos]brings the latest news and action on motorsport. This is one similarity between the 3 texts. Also, the fact that the texts all relate to racing and cars etc, means that the information within the 3 texts are more or less the same, and also the targeted audience is most likely to be very niche, because even though it is to do with sport, it is narrowed down to a specific type of sport which is racing, and therefore means that they would have to be interested in this to be able to watch and listen to the whole thing. The texts do not just cover sport in general.

However, a more obvious difference between the texts are that the targeted audience are narrowed down even more, as this time it's not just to do with with being interested in this particuar genre of sport, but the texts are aimed at different ages of viewers/audience. For example, the film Herbie, is aimed at a niche audience of teens, perhaps a mix of boys and girls as the leading star is Linsay Lohan, whereas, the t.v series Top Gear, and the radio drama Formula 1, have significantly older audiences ranging from late teens to mid 40's, and mainly males. This could be a result of the depth and detail these two shows go into, whereas Herbie is a Disney film, so obviously targeted at much younger audiences. Also the type of humour in Top Gear is presented as quite a quirky style, as oppose to Herbie, which is more typical innocent type, so all in all, containing certain features suitable for their audience.

More on, the distributor for Herbie is Buena Vista Pictures, for Top Gear the distributor is BBC Worldwide, and for the radio drama, the distributor is Radio 5.

[ P r o m o t i o n ]...

Herbie was mainly promoted by Walt Disney Pictures, adverts in cinema's and posters. The reason why it would be promoted in cinema's especially, is because its trailer would usually be shown before another disney/animated film, and therfore the viewers would probably be the same range as Herbie. The film was also promoted by the consumers itself as the film was successful and popular at the time with its audience, resulting in people buying Herbie related products such as the Herbie game.

Top Gear however is mainly promoted through the BBC, especially advertising on BBC 2 which is its main channel. Its also advertised later in the evening as that is the time when its targeted audeince are most likely to be watching tv etc.