"Rappers Ambition"

Language: The Language Used In This Trailer Is Very Ghetto Type And Uses Alot Of Colloquial Language. This Compliments The Content Of The Trailer As Its Based In West London And The Setting Displays Quite A Deprived Area. Also The Words They Use Are Very Strong, Explicit, And Carry A Serious Meaning Behind Them .

Sound: The Sound Is Very Up Beat Tempo As It Represents The Content Of The Trailer Well.

Camera Shots: The Main Type Of Camera Shot Used in The Trailer is Close Ups As It Displays The Facial Expressions Clearly For Full Effect, And Everything Which Is Shown Is In Detail So It Emphasises What Is In The Shot

Lighting: The Ligthing Is Mainly Dim Throughout The Production As It Shows The Dark Side Of Working Hard To Get Where You Want To, and What You Have To Sacrifice And Go Through In Order To Achieve. Also, Where They Live Plays A Big Part As It Isnt A Rich And Wealthy Setting, Its Quite Dull.

Timing: The Timing Of The Trailer Is Quite Short As It Is Only 2:06, However, The Shots Are Shown Quickly In Order To Have A Dramatic Effect On The Audience, And So The Viewer Is Encouraged To Watch The Whole Thing.

Institution: The Message The Trailer Brings Is That Nothing Is Possible if U try Hard To Achieve it, And The Fact That Many People Can Relate To This makes The Trailer Even More Successful and Popular.