Marketing Harry Potter Film For Pensioners../ Ms Holliday

Ways To Market Harry Potter Film For Pensioners:

Radio> Certain Stations such as Radio 4 may advertise Harry Potter films during programmes such as Women's Hour for example, where they could promote the film and possibly encourage pensioners to particpate in competitions where they recieve free tickets of some sort. This would encourage Pensioners to phone in or take part, perhaps for the grandchildren as it would interest them hugely.

Magazines> Magazines such as the T.V Mag, may advertise the new film as they know that alot of Pensioners by newspapers, and therfore may be intereseted in reading the mag which comes with it. Marketing Harry Potter films through magazines would be very beneficial and an advantage for Pensioners, as they know pensioners will read through it, and again will inform them of the release, encouraging them to watch it with family.

Newspapers> Newspapers would be a successful way of marketing the film as alot of Pensioners buy newspapers daily, and therfore tabloids especially, such as The Sun, or The Mirror, will promote the film and advertise the releasing, maybe interviews with the cast, or even background information about the film, which again will inform pensioners making them more aware and encouarges them to be involved.

Fast Food Shops> McDonalds or Burger King are famous for promoting films, so marketing the Harry Potter film through this would be a good idea as Pensioners with grandchildren for example, will have perhaps passed these shops or even been to them, so again they become aware of the toys which come with the Happy Meals for instance, making the film more popular with older people.

T.V Programmes> T.V Programmes such as GMTV would also attract a wider audience, as the majority of Pensioners do watch morning programmes such as GMTV, where they watch the news, and then films are promoted and advertised by again interviews with the cast, or even clips of the trailer. This would then encouarge older people to take their families out to watch te film etc.