Notes on Audience
Some people have seen media audiences as being easily manipulated masses of people who are persuaded to buy products through advertising, or to follow leaders through propaganda. Media texts influence the audience and influence them into behaving in different ways, for example becoming more violent. However, many critics oppose and argue the media as having a much less influence on the audience and working in more subtle ways.
Another problem which arises with the media is that the arrival of video games and portable televisions for example has the amount of children who go out to decrease. So even though people are seeing the same things through the media, they are often experiencing them alone without anyone what is good or bad about it, and so in this case, the media can negatively affect us.
History of Media...
The media has quickly become very popular and there is a hugely important difference between the new forms of entertainment and the old. In the past, forms of entertainment were only available to people who could afford them, however, nowadays, entertainment such as films and radio are available to all.
Sociologist Blumer came up with ideas of mass audience
Membership
Anonymous
Little interactionMass-Loosely organised