Pulp Fiction Analysis

Analysis Of Pulp Fiction
Scene-32:50

This scene from Pulp Fiction initially starts off with a zoom as the car pulls up. The 2 characters in the car are primarily focused on which connotes to the audience that they are the main characters in this scene. The diagetic sound or dialogue accompanies this shot as it informs the audience of the characters’ whereabouts and why they are there. The lighting in the first minute and a half is mainly low key with red and gold lighting shining through from the background which emphasises on the time of day, which is in the evening, and the red and gold adds to the brightness of this particular shot and emphasises on the L.A lifestyle they are living, especially as they pull up outside a typical L.A style restaurant. The camera at this point cuts and pans across from the back of the car to the side displaying the characters getting out of car and walking towards the restaurant, resulting in a long shot signifying to the audience that the characters are entering a new environment displaying a different mise-en-scene. As this movement is occurring, non-diagetic sound is introduced as the music from the restaurant livens up, and brings a slightly new feel to the audience.

The lighting steadily changes from low key lighting to high key lighting as the 2 characters enter the restaurant and ask for their table. However, the first shot of the characters in the restaurant is a medium shot taken from a side angle. This emphasises on the closeness of the 2 characters, and their companionship especially as they are male and female. Whilst the camera continues to focus on the characters as they talk, their costumes and dress code signifies class, possibly middle class, as the man is wearing a black suit and the woman is also dressed fairly elegantly. This also outlines their lifestyles, in particular where they live, and the reputation they maintain. The camera also particularly focuses on the man as he consistently follows the woman; thus connoting the dominance of the woman as the man passively follows.

Another shot within this scene lasts 1 minute excluding any edits as the filming is taken in one shot. This particular shot emphasises on the observation of the restaurant by the male character, especially as it is new to him. However, even though the camera is following him and is not a point of view shot, it still encourages the audience to identify with him as it allows the audience to observe the restaurant with him. This shot therefore decreases the enigma created throughout the first part of this scene as this shot creates a sense of security from the mise-en-scene. Moreover, the lighting in this shot again remains high key as the brightness of the surroundings reveals the L.A vibe to the audience. At the same time, the lighting effectively accompanies the jazzy non-diagetic sound, again focusing and portraying the L.A lifestyle. Nonetheless, the atmosphere which the audience receives throughout this scene juxtaposes to the genre of the film as the audience do not witness anything violent or anything which could possibly illustrate the climax of the film or the major event of the film, which backs up the genre. Also, by the end of this mini tour of the restaurant and mise-en-scene, the music eventually dies down and stops, which creates an enigma as to what will happen next.

The following shots display continuous sharp cuts from the male character to the female character as they are seated opposite each other at table. These continuous cuts emphasise on the closeness of the characters which illustrates the irony as they hardly know each other. Furthermore, the dialogue between the 2 characters becomes increasingly short, sharp and snappier. This raises the tension in the scene as the pace of their speech quickens, however this juxtaposes to the slow subtle music in the background decreasing the tension and influencing the mood which is being created. More on, the close up shots as the camera cuts emphasises on the facial expressions of the characters, which are fairly calm and flowing as the characters facial expressions are similar. The effect this has on the audience again decreases the tension, which is also accompanied by the mise-en-scene and non diagetic sound, which is evidently parallel to the narrative of this particular scene. The shots when looking at the opposing character is taken as a point of view shot which encourages the audience to identify with the characters as if they are being spoken to.

Overall, throughout the 6 minutes of this scene, there is a mixture of shots emphasising on certain aspects such as facial expressions to the mise-en-scene. Furthermore, the sound and lighting is parallel to the narrative of the 6 minutes of this scene, decreasing the tension, however at the same time creating an enigma for the audience as they await the sudden climax associating with the genre of the film.

MEET THE PARENTS (2000)...

The opening scene has various shots such as close up's, medium shots and long shots. These shots are used very effectively as they enhance different expressions and create different moods in the atmosphere. The first introduction to Gregg zooms in as he walks towards the assistant, which connotes that this scene will be much to do about him. The introduction towards the lady includes a close up of her to emphasise her expressions which displays subtle sacrcasm and then the cut over to Gregg is also a close up displaying his reaction, which humours the target audience. The medium shots throughout the scene presents their body language, connoting their emotions and feelings, especially in the way that they are standing, as it gives off a sense of atmosphere they are creating. Also the long shot at 0:33 of the scene portrays the mise-en-scene, and illustrates how empty the airport is, and the fact that the main protagonist in the film overall is by himself which encourages the audience to sympathise with him, especially as the assistant's sarcasm and actions towards Gregg provokes the audience to feel sorry for the character. His actions also portray that he is tired pysically and mentally of the situations occuring, however this juxtaposes to the high key lighting which could illustrate that perhaps there is hope and that the narrative could turn around surprisingly for the audience. Also the constant cuts from the assistant to Gregg and vice versa emphasies their expressions and how their feelings at that specific time juxtapose against each other, perhaps presenting a clash with the two characters and this can be quite humorous for the audience. Moreon, the long shots emphasie how empty the room is, and the fact that the assistant will not let Gregg on borad displays what kind of character she plays, and this just empahasises the kind of situation he is in, which not only causes the character to self pity, but encourages the audience to feel sorry for him. The high angle shot at 1:00 demonstrates how the assistant looks slightly bigger than Gregg which connotes superiority, making him look small in his circumstances.

2 Film Extracts! =D

PSYCHO (1960)...

The introduction to this scene includes a close up of the woman connoting her fear or anxiousness in this situation. The point of view shots also have an effective use as it encouages the audience to become a part this scenario. The constant cuts from the woman to the point of view shots towards the road and into the mirror focusing on the car behind, creates a tense atmosphere as it shows the situation as if it was in the audience's perspective which therefore has a dramatic effect. Along with the shots the non-diagetc sound of fast pace instruments create an enigma as its making the shots within the scene appear faster, as the music is quite fast pace. The sound is fairly loud aswell which allows the audience to become aware of the circumstances and that something negative is about to happen or perhaps will happen for certain. The constant close-up along side the low key lighting display how the woman plays a character who is possibly scared and very eager to escape. The fact that the inside of the car is kept under low key lighting, however the lighting on the woman's face and also outside on the roads are quite high key make it very clear to the audience that they should be focusing on the woman, and the constant cuts from the woman to the car make the audience focus on the car aswell, causing them to be tense as they wonder what is making her feel in that particular way. This creates an engima, as it leaves the audience in constant suspense as at this point the situation is very mysterious along with the sound. The high angles of the car also make the car seem high in importance which connotes that perhaps the woman has a very effective and important role in this film , especially when the references to the car behind are quite low angle makinig it appear small, which makes the woman seem much more superior, maybe enhancing a negative role in which she plays the 'femme fatale'. Again these clues create an enigma and leaves the audience in suspense.

Film Stills..

'Fargo', 'Inside Man', 'Cast Away' & 'Pursuit of HappYness'

The first film still is very similar to the second as they both illustrate the use of close up camera framings. For example, the first shot is a close up where the facial expressions are very clear. This is very effective as the mise-en-scene is disguised, and quite blurred, creating an enigma. So the fact that the main charcater is in a close up shot gives the audience an idea as to what situation she may be in, aside the facial expressions giving a big clue. Also the lighting focused on her face also has an effect as it is high key compared to the background. This enhances the facial expressions and makes them more distinct. More over, by the womans expressions, the audience can see that she is very focused and aiming at something especially as her eye is shut. This creates suspense and mystery as it keeps the audience guessing as to what exactly it is she is aiming at. This shot also emphasises that the woman could be a central character as the camera is primarily focused on her, and the fact that she is a woman also displays how she could be fitting into the heroine role.

Similarly, the male in the 2nd still is also showed in a close up, again emphasising his facial expressions. The mise-en-scene again is very low key and the main lighting is focused on the characters face which shows that his role is much more important than the dark surroundings, creating an enigma. The character's eyes also connote that he is focusing on something, as he looks as if he is strongly thinking about something, which again keeps the audience guessing and this attracts the audience to watch the rest of the film.

The last two film stills however, paint a slighlty different picture for the audience as the camera framing used is medium shots. For example the 'Cast Away' shot displays only half of the character's body emphasising on his body expressions. His posture within the mise-en-scene connotes that he a survivor, playing a hero type role. Also, the fact that the mise-en-scene is included in the shot signifies that the surrounding plays an important part in the film, and as there are no other objects interfering with the mise-en-scene, connotes that he may be isolated in that particualr area. Similarly, the last film still is also a medium shot, even though it may seem like a long shot as the full body is included as well as the mise-en-scene, the camera is still quite focused on the character and surroundings, and the expressions are still fairly clear to the audience. His expressions within the shot portray to the audience that he may be in need of help, but doesn't look hopeful. Also, the fcat that he is quite young illustrates his vulnerable side and that he is quite helpless. However, the lighting which is quite high key shows how the situation could possibly turn around, and there could be a bright ending for the film.

Film Noir - Lighting and Its Effects..

"Film Noir" is primarily used to describe Hollywood crime dramas, and is french for "Black film". It emphasises the moral ambiguity and sexual motivation. The creation of film noir stretched form the early 1940's to the late 1950's, and was associated with low key lighting and shades of black and white.

Although film noir can be seen as a genre if its own, it can embrace a variety of genres all the same. An obvious example being Gangster films. Film noir is often asscociated with urban settings, small towns and rural areas, which allows the specific lighting to compliment the mise-en-scene. Another key convention of film noir which highly relies on lighting to emhasise certain elements are "femme fatal".

One of the techniques used in film noir's are high contrasts of high key and low key lighting, emphasising light and dark. This has been deeply influenced by German Expressionism. The lighting techniques portray yet again an expressive approach to the mise-en-scene.

This image illustrates film noir very well as the contrast between light and dark is explicit, whilst the effect it has on the audience explains alot about their characters and the mise-en-scene perhaps explains the situation they're in. For example, the top lighting above the woman, accentuates her figure and visual beauty. The fact that the light is shining above her could also perhaps connote that she holds a good character and juxtaposes to the convention of femme fatal. The man in the foreground looks more of the evil villain type character as he is more or less under low key lighting, which to the audience connotes that there is something quite dark, secretive and mysterious about him, creating an enigma within this shot. Moreover, the positioning of the characters connotes that the man is more dominant than the woman as she is in the background, whereas the man is highly emphasised being in the foreground. However this also contrasts with the lighting as he is kept under low key lighting, which shows that the woman may have more importance or significance in the film, as she is under high key lighting.

Furthermore, it seems as though the filler light has come to an effective use in this shot as it has eliminated and softened any shadows which decreases the dramatic effect, and could connote that this scene may not be as dangerous as initially percieved and the situation might not be that important in this film.

How Is Harry Potter Promoted By Text?

CBBC - Newsround promotes Harry Potter to Harry Potter's initial target audience. One of the presenters interviewed the cast before the release of Harry Potter and the Order of the Phoenix DVD. He asked them about the movie's success, the latest filming and the actress who plays Ron's girlfriend, Lavender Brown.

What do you feel about the success of the fifth movie?
Daniel (Harry): "The way you have to look at the money it made is that it's not lots and lots of people going to see it once, it's lots and lots of people going to see it again and again. And that's incredibly flattering and a real compliment."
Emma (Hermione): "I'm really pleased how well this fifth one has done because you know normally with franchises the first one is pretty big and it gradually sinks downhill from then. But Harry Potter just seems to be getting more and more successful."

How is filming going on the Half-Blood Prince?
Daniel: "It's going very well. So far we've been doing a lot of work with Slughorn, who is being played brilliantly by Jim Broadbent."

What's the actress who plays Lavender Brown like?
Rupert (Ron): "I was involved with the Lavender Brown audition and the whole Lavender thing. Her name's Jessie and she is really cool and it's going to be really funny."
Emma: "She seems really sweet and perfect for the role of Lavender. The casting is so good and I am looking forward to her scenes with Ron. I think it's going to be quite a comic film.

Movie posters were also released and posted around cinema's to advertise the Harry Potter film. The reason for the posters mainly being around cinema's is so that it targets the prime audience for the film, so they are aware of the new release and can promote the movie within that specific age group.

Poster Analysis

The film poster "Are we there yet?" portrays three characters, one of which [Ice Cube] is sitting slightly more infront of the children, connoting he is probably the main character of the film, and plays quite a significant part in the film overall. The facial expression of the main character shows quite a desperate and hopeful look, which could portray that he may be the protagonist in this film, as he will probably encounter many events which are unexpected and therefore illustrates how this film could be a mixture of satire and slapstick comedy. More over, the type of clothes the main character is wearing resembles an athletic look, connoting that he's very much into his sport, and quite independant, which may be one of the reasons as to why he is inexperienced with children.

The entire poster overall is under high key lighting, connoting that the film will be quite lightening, even though there may be some features of the film which will provoke the audience to sympathise with the main character, the film will still have a pleasing outcome, suitable for the target audience.
According to the image displayed on the poster, it emphasises youth, as the 2 children beside the main character represent youth very well, as their costumes relate to what their age group would initially wear, for example wooly hats etc. Therefore, the target audience would probably be young children, however, it can also be seen as a family film, as a wide range of people could relate to the content of the film. Furthermore, as the characters are slightly in different positions, they are positioned quite close to each other all the same, representing the bond between them, and how close they may actually be. The expression's on the childrens face also represent to the audience that they are quite cheeky, as they have huge smiles on their faces as if they're mischevious and troublemakers, again emphasising youth culture.
The colours used in the poster are distinctively vibrant, again connoting youth, and perhaps happiness at the same time. When observing the poster, there are not many dull colours involved, symbolising a fairly up-lifting movie, again suitable for the range of audience, and also illustrating the mood of the film.
The props also offer clues to the audience as the suitcases connote that they may be travelling which subsequently illustrates adventure, and also the slogan; "coming soon..by plane..by train..by car", again shows how they will be on an unexpected adventure. All these clues allow the audience to come to the conclusion that the genre of this film is comedy.

The background colour of the poster for "Halloween" is black connoting evil, death, and perhaps even danger. The colour itself sets the mood of the film, as it's represented as a dark and dangerous colour, or a colour which isnt very pleasant. It mirrors a dull atmosphere which could also resemble mystery.The fact that it's called Halloween emphasises the genre of the film will be horror, as halloween signifies death and evil. The fact that they have also used a key prop, a pumpkin, as the mask again is very effective as it disguises the face/head, which when refering to halloween, is seen to be the most powerful and significant part of the body. The fcat that it disguised connotes mystery, as the audience have to watch the film in order for it to be revealed. The knife also connotes danger and death, as it follows the shape of the mask, making it in proportion to each other. This illustrates that the weapon will be used to a significant advantage. The silver lining at the edge pf the knife also emphasises how sharp it is, therefore adding even more horror to the film.

"The night he came home" adds a thrill to the poster as it mirrors the conventions of a horro/thrillermovie. The fact that the main character returns home, whether for a cause or not, always represents danger.

Overall, the colours are used very effectively as the oranges and yellows merged together outstand within the poster especially against the black background. Even though the colours are quite bright, they are dimmed down so it;s also under low key lighting, resulting in a very shady environment.

The two central characters in this poster, the mum and daughter portay very unusual images of the normal teenager and mum. For example, the costumes they are wearing effectively give away the genre of this film; which is comedy, as the costumes juxtapose to the clothes they would normally wear. The lighting is high key connoting that this film may be quite lively, which sets the mood of the film. Green and Purple which are the two main colours used, represent youth and adults, as even though they are dressed unusually, vibrant green tends to represent youth more, whereas purple is more sophisticated, therfore representing the older side of the audience. This also shows that even though the main character is the teen, connoting the targeted audience is for teens, other slightly more older audiences are able to watch it too, and be able to relate to it. Also, as the colours are very bordered and separate to each other may emphasise how much their lifestyles may actually be separate.

More over, the props used such as the guitar and the bag, again juxtapose to what they would actually be holding in reality, again emphasisng that the normality of the situation isn't very high. Aside this, the title again emphasises the same meaning, as "Freaky Friday" connotes that something unusual will occur, and the costumes and props offer big clues to the audience.

Furthermore, the tagline at the top, "Every teenager's nightmare.. turning into her mother" gives away alot as it displays how the content may have something to do with a switch of character, or something along those lines. Also the word "nightmare" emphasises that this problem may occur over night, and actually mirrors what a teenager's nightmare would be.
The facial and body language of both characters portrays quite horrified looks, especially from the teenager, as if it is typically a nightmare. They both seem quite confused and shocked at the scenario, however the actual mother portrays quite a calm and casual look as the body language only, fits into the stereotypical role of a teenager.

Case Study 2

PATHE

3,500 Hours Of Video...

12 Million Still Images...

75 Years Of Entertainment

British Pathe are one of the oldest media companies in the world. They were established in London in 1902, and by 1910 they were producing their famous bi-weekly newsreel the Pathe Gazette. By the time Pathe finally stopped producing the cinema newsreel in 1970 they had accumulated 3,500 hours of filmed history amounting to over 90,000 individual items. Over the last 30 years, all this material has been used within home videos, televisin programmes, advertisements, corporate productions, and most recently in Web Publishing.

Through the generosity of the Lottery Funded New Opportunities Fund it was possible to build this web site, and to encode the library for digital distribution.

British Pathe is owned by the Daily Mail and General Trust Group. British Pathe footage sales are now managed by ITN Source.

Revolver Entertainment was formed in 1997, and has recently been listed the 14th largest film distributor and the 20th largest home entertainment publisher in the UK out of 200 hundred active labels.

The company supports various charities by making film premieres available to them as gala fundraisers. For example, in 2005, Revolver Entertainment produced 'The Best Comedy DVD in the World', and all the sales raised from this film went to UNICEF. Overall it raised raised just under £1 million pounds in under 12 months for children affected by the Tsunami disaster.

Revolver Entertainment is one of the UK's leading 'All Rights' distribution comapanies, shaking up the industry with a unique approach to managing its edgy slate of film and DVD releases.

Revolver not only handles large scale but also small scale films, with equal care an attention attending them. 2008 has geared up to be Revolver's most successful year to date with up to 15 theatrical releases and over 50 entertainment titles.

Revolver Entertainment leads a team combining experience from distribution, production, broadcast, PR, journalism, marketing, creative and advertising backgrounds.

The launch of Revolver USA in 2007 has expanded this brand across the Atlantic, commencing with the release of home entertainment titles throughout the country.

Revolver's marketing teams continue to win awards for their creativity, and originality, with the release of the first ever live action Digital 3D movie earlier this year, and tailed at the end with the first ever entirely eco-friendly film release, indicating the distributors dedication to breaking new ground within their industry.

Revolver's expertise in successfully releasing high profile and high quality films has led to an Oscar and BAFTA nominations for films also co-produced by Revolver.

Most noticably the have released Kidulthood, Tell No One, Taxi To The Dark Side, and My Brother Is An Only Child.

The independant film distributor Revolver Entertainment will be releasing their new movie *Mum and Dad* simultaneously in Cinemas, on DVD, on Video on Demand, and through electronic stores, and rental shops.

In order to respond to the 'new media' age, Revolver entertainment will be partnering up with IMAGE ENTERTAINMENT, as their well earned reputation in the UK will help them achieve strong retail success stores, and mirror the same business in North America, with the help of their aggressive and innovative marketing.

IMAGE ENTERTAINMENT -> is a leading independant licensee, producer and distributor of entertainment programming in North America. It has approximately 3000 exclusive DVD titles, 250 exclusive CD titles, and 450 programmes internationally.

<- *Mum and Dad* - latest film by Revolver Entertainment

Evaluations ...

Harvinder...
Throughout this music video the director has carefully used camerawork in a variety of different ways. At 2.44 of this music video a BCU has been used to show the actress playing with her ring this connotes that there is something wrong with her relationship, also it ties in with the music video it self and the lyrics being used throughout. Further more when the actor is looking at the message on the phone, at 0.44… a high angle has been used to engage with the audience so they can see what is actually going on and feels how the actor is feeling. Medium shots are used most within this video, they are used mainly show facial expressions and body language.

WWW -> Good knowledge of camera shots /and connotations of them/Good reference to sound
EBI -> Use more media terminology/Refer more to the effect on audience/Use concept Flow

Throughout this music video, camerwork is considered to be a key factor as there are a variety of camera shots emphasising certain actions. For example, the BCU, has been used to emphasise the playing with the ring, manipulating the audience into thinking a problem has occured within the relationship. Furthermore, this ties in with the non-diagetic sound as the lyrics also carry a meaning, which enables the audience to realise the content of the video. At 0:44, a high angle engages the audience into the emotions of the actor, as the medium shots within this video are used mainly to display body language and facial expressions.


Rohin...
In Fear Of Fear, there is one primary edit that is used constantly, which is the cut. This is when a series of shots are put together, to create build up and pace. However, there are some scenes which fade into others, but the editing is fairly fast and discreet.

WWW -> Good use of media terminology/straight to the point/Good spelling and punctuation
EBI -> Include more detail/effect on audience/use concept flow/make sure u get the title right.. its "Face of fear".

In "Face of Fear", a primary edit which is constantly used is the cut. The effect of using cut is to dramtically build up the pace of the shots. The editng is very fast and discreet, which significantly engages the audience right to the end of the trailer. The audience view a number of shots in a short space of time, therefore creating an enigma and suspence. However, there are some scenes where they fade into each other, this is to add to the dramatic effect of thriller and suspence, encouraging the audience to watch the whole production.

Sadoon
At the first 20 seconds of the trailer, the music is light hearted and focuses on the bond the protagonist had with his partner. It was filled with scenes of joy as mirrored by the high key lighting, symbolising the part of the beginning part of the film as an innocent time.

WWW -> Good use of media terminology/good structure and flow/good use of vocab.
EBI -> Refer to audience and the effect it has on them.

The first 20 seconds of this trailer has a significant effect on the audience as the light heartening music encourages them to focus particularly on the bond between the protagonist and his partner. The non diagetic sound then increases the joy displayed in the scenes, also mirrored by the high key lighting, which symbolises innocence in the beginning of the film.

Analysis of "Kuch To Hua Hai"..

Firstly, Kuch To Hua Hai is a bollywood trailer with the genre of Romance. It uses all the conventions which a typical bollywood film would include, and have used this in their trailer to add a realistic and significant effect on the audience.

The costumes they have used are typical and obvious indian clothing [ sari's and suits ] and they are all of bright colours to enhance the 'love' in this story. It also brightens up the trailer, encouraging it to look as if it is a happy life and there are no problems, which is how love stories usually begin. The clothing may also be seen as quite casual and therfore perhaps makes it easier for the targeted audience to relate to, as this is probably what they would wear too. However, the light use of colours within their costumes may also connote purity and innocence, which is usually the key feature of one of the characters.

The brighness of colours also links onto the lighting used for this trailer. Again, it's very high key, always set in light environments. This would make the whole scene seem enjoyable to watch as the high key lighting makes it seem so much more pleasant, which is one of the factors making the trailer engaging and attractive.

The actors in this trailer are our age [16/17] which hightens the relatability towards the audience, as many people of our age experience the emotions portrayed in the trailer. I also find that the girls in the trailer show alot more emotions than the boy, as they show tears, happiness, whereas the boy shows mainly only happiness. Again, the female part of the audience will relate to this greatly as we're more likely to experience those emotions at our age. There are many facial expressions which are illustrated during the trailer which then links onto the camera shots as many of them are close ups when referring to facial expressions. The main ,parts of the trailer where the close-up's illustrate facial expressions are at 0:33, 0:38, 1:06 and 1:37 of the trailer. In these clips, the themes of friendship, passion, secrecy, pain, and unhappiness are displayed, and this is hugely noticable to the audience.

The make-up on the 2 girls especially is very natural connoting the youth and the inncoent side of the characters. Again, very relateable to the audience.

The setting of the trailer is mainly in the park, which is first introduced at 0:18, however other scenes of the trailer are set outside classrooms, in corridors etc, first shown at 0:33. These are typical settings of a love story, especially for the age of the actors, and again many viewers will be able to relate to this. Also the setting sets the scene as its usually around decorative props such as flowers, making it even more romantic. This is all enhanced in the mise-en-scene

The editing of this trailer mainly uses cut, which adds sophistication to the trailer. It also zooms in quite alot especially when focusing on certain facial expression as mentioned before. At one particular moment, the camera even pans across the scene [1:01]. This links onto the pace of the trailer. The pace is medium, as it is not too fast, yet not too slow. The cut of the clips also helps it to flow better, as it is not too fussy, so the audience are more likely to watch the whole thing with being discouraged.

The sound in Kuch To Hua Hai, is non-diagetic, as there is no dialogue whatsoever, but there is a soundtrack, again which keeps it quite simple, to the point, and not fussy.

Broadcast Fiiction Texts! =D

^ Advert For Top Gear

Analysing The Texts...

The three texts We have chosen are Herbie, Top Gear, and Formula 1. The genre that links these texts are sport; as the film and tv series both link to racing and motoring, and the radio drama, hosted by [David Croft, Morice Hamilton & Holly Samos]brings the latest news and action on motorsport. This is one similarity between the 3 texts. Also, the fact that the texts all relate to racing and cars etc, means that the information within the 3 texts are more or less the same, and also the targeted audience is most likely to be very niche, because even though it is to do with sport, it is narrowed down to a specific type of sport which is racing, and therefore means that they would have to be interested in this to be able to watch and listen to the whole thing. The texts do not just cover sport in general.

However, a more obvious difference between the texts are that the targeted audience are narrowed down even more, as this time it's not just to do with with being interested in this particuar genre of sport, but the texts are aimed at different ages of viewers/audience. For example, the film Herbie, is aimed at a niche audience of teens, perhaps a mix of boys and girls as the leading star is Linsay Lohan, whereas, the t.v series Top Gear, and the radio drama Formula 1, have significantly older audiences ranging from late teens to mid 40's, and mainly males. This could be a result of the depth and detail these two shows go into, whereas Herbie is a Disney film, so obviously targeted at much younger audiences. Also the type of humour in Top Gear is presented as quite a quirky style, as oppose to Herbie, which is more typical innocent type, so all in all, containing certain features suitable for their audience.

More on, the distributor for Herbie is Buena Vista Pictures, for Top Gear the distributor is BBC Worldwide, and for the radio drama, the distributor is Radio 5.

[ P r o m o t i o n ]...

Herbie was mainly promoted by Walt Disney Pictures, adverts in cinema's and posters. The reason why it would be promoted in cinema's especially, is because its trailer would usually be shown before another disney/animated film, and therfore the viewers would probably be the same range as Herbie. The film was also promoted by the consumers itself as the film was successful and popular at the time with its audience, resulting in people buying Herbie related products such as the Herbie game.

Top Gear however is mainly promoted through the BBC, especially advertising on BBC 2 which is its main channel. Its also advertised later in the evening as that is the time when its targeted audeince are most likely to be watching tv etc.

Broadcast Fiiction Texts! =D

Film -> Herbiie Fully Loaded -> Trailer

Radio Drama -> Formula 1 on Radio 5
http://www.bbc.co.uk/iplayer/episode/b00f86mt/5_live_Formula_One_02112008/

"Rappers Ambition"

Language: The Language Used In This Trailer Is Very Ghetto Type And Uses Alot Of Colloquial Language. This Compliments The Content Of The Trailer As Its Based In West London And The Setting Displays Quite A Deprived Area. Also The Words They Use Are Very Strong, Explicit, And Carry A Serious Meaning Behind Them .

Sound: The Sound Is Very Up Beat Tempo As It Represents The Content Of The Trailer Well.

Camera Shots: The Main Type Of Camera Shot Used in The Trailer is Close Ups As It Displays The Facial Expressions Clearly For Full Effect, And Everything Which Is Shown Is In Detail So It Emphasises What Is In The Shot

Lighting: The Ligthing Is Mainly Dim Throughout The Production As It Shows The Dark Side Of Working Hard To Get Where You Want To, and What You Have To Sacrifice And Go Through In Order To Achieve. Also, Where They Live Plays A Big Part As It Isnt A Rich And Wealthy Setting, Its Quite Dull.

Timing: The Timing Of The Trailer Is Quite Short As It Is Only 2:06, However, The Shots Are Shown Quickly In Order To Have A Dramatic Effect On The Audience, And So The Viewer Is Encouraged To Watch The Whole Thing.

Institution: The Message The Trailer Brings Is That Nothing Is Possible if U try Hard To Achieve it, And The Fact That Many People Can Relate To This makes The Trailer Even More Successful and Popular.

..Case Study On Kidulthood..

/..Kidulthood Case Study..\

• [[KiDULTHOOD]] is a 2007 British Drama Film..Based In West London!

• KiDULTHOOD TRAILER -> http://www.youtube.com/watch?v=mdoKD4gTQ2c
• Targeted directly at the ‘urban’ youth market/Age group 15-24
• Represents Youth Culture & Gang crimes in Deprived Areas
• Tries to present a serious issue to the audience

Language -> 'Ghetto Language' portrays the various slang words the youth use today.

Sound -> Up tempo beat.. keeps rythm going engaging audience to the end..

Camera Shots -> Various close ups for dramatic emhasis on characters' emotions & expressions..

Lighting -> Very dim and dark when violence occurs and bright to emphasise vital areas such as the drugs..

Length of Trailer -> 2:05 .. quite short considering most trailers last about 3/4 minutes

Institutional Values -> To an extent it does educate as it provides audience and younger viewers to to background understanding and knowledge of urban crime and the consequences of it.

Appeal -> It appeals to the audience as it is targeted towards quite a niche/ young audience, which explains why so many younger viewers may watch it as it could relate to them, and especially as the characters are aged around the same age as the targeted audience it makes it seem more realistic.

Setting -> The setting is based in West London especially around deprived areas where crime is most common. The affect of this gives a sense of reality and dramatically emphasises the content of the film.

*S e l f - E v a l u a t ii o n*

A T T A I N M E N T...

1 - I give myself a 1 because I think that I do try in class, to achieve the lesson objectives etc.

E F F O R T...

1 - I give myself a 1 because I think that even when the work might be hard or confusing, I try to understand and complete the work.

P U N T U A L I T Y...

1 - I give myself a 1 because I have been on time and attended all media lessons.

S U B M I S S I O N &

Q U A L I T Y

O F W O R K...

1 - I give myself a 1 because I've handed in every piece of homework and to the best of my ability, and if I feel confident with the work, I try to do extra.

A B I L I T Y

T O

W O R K

I N D E P E N D A N T L Y...

2 - I give myself a 2 because I can work independantly which is when I'm more likely to focus 100%, however, I work really well in groups as I like collaborating ideas, and presenting them afterwards.

Q U A L I T Y

O F

W R I T I N G...

2- I give myself a 2 because I think in class I write most things especially information on slides in note form, which means it might be hard to refer back to in the future, however, my work generally is written well, and easy to understand and remember.

O R G A N I S A T I O N

O F

M E D I A F O L D E R...

2 - I give myself a 2 becuase my work isn't separated into 2 sections for both teachers even though its in order in a folder.

O R A L

C O N T R I B U T I O N S

I N

C L A S S...

2 - I give myself a 2 because I do contribute when I know the answers, but not as much as I could.

[W.W.W]

* Can understand the difference between the 3 platforms

* Do all my work to an efficient standard, in both classes

* only need 1 more stamp until accomodation!!

*Organised folder

[E.B.I]

*Participate in lessons more

* Go through the work to revise the work we have done in previous lessons

*Aim to get that stamp!

*MY FAVOURITE PRODUCTIONS ON

MEDIA AWRDS EVENING:)

• Silent Pain - I enjoyed this production because the way it was layout was just brilliant. It had the imnpact of an actual documentary, and if it was shown on t.v, to me it would look professional. Also the content behing the acting etc, was significant as it covered a very serious issue in modern day, which is marital rape.

• Face of Fear - This i also enjoyed very much as a horror production. It seemed very realistic and grabbed my attantion straight away. I enjoyed the acting and the shots were put together effectively which then had an impact on me. It was very out there and I think the pyschopath should have been nominated best actor.

...Magazine Pitch!

'Busty Babes'...

The New Lads Mag!

• Reader Profile...
• The Newest Latest Lads Mag has finally arrived! Aiming at a ranged audience from 19-35 year old males, this mag will include the most important interests of lads in present day! These include, Girls, Cars, Latest Gadgets, and Fashion/Fitness for those who love to be looking good! Targeted audience is particularly aimed at an invidual who wants to enjoy life to the fullest, like there is no tommorow!

Target Advertisers!

• David Bekham new cologne
• Phones 4 U/Carphone Warehouse
• Topman/Baronjon/Burtons
• Sports Cars- Vauxhall Coupe..& Vintage Cars
• Rayban/Police brands-Jewellery and sunglasses
• Calvin Klein-Lacoste
• x-box
• FHM-sexiest women
• HMV-latest film releases and music
• [Nike] sports wear/fashion

....Competition Time!....

• The Competition would be promoted by Kalvin Clein & it would involve the reader answering a question to one of the latest products Calvin Klein has brought out. if they got the answer right, there would be a chance on winning a Calvin Klein product out of the choices given, and a photo shoot in the all famous Calvin Klein boutique in New York.

P .I .T .C .H

Marketing Director I am interested in using your brand CALVIN KLEIN, as a competition for our newest magazine arrival 'Busty Babes'. It is the latest mag for 19-35 year old males who may have a wide range of interests in fashion and therefore we have chosen to advertise your products to consequently raise the number of buyers of the magazine. More on, I think the brand would benefit as the people entering this competition would initially win a prize of one of your latest products, and this will as a result perhaps motivate them to buy more, and therfore raising the number of your customers. As Calvin Klein is notorious towards the age range of our audience, it is entirely beneficial to both your brand and our magazine as our targeted audiences are similar.If you accept this propsal, the prize of which will include a photo shoot in a Calvin Klein boutique, will also encourage lads to purchase your clothes as they will have a sense of what they look like in them, and the outcome of this will surely be a positive one. Hopefully this will promote your brand further than present day, and attract readers for our next issue in a month.We have chosen your brand amongst several others, and decided that your brand would be ideal as it would be already popular against our target audience and therefore would have no trouble in attracting more males.As you can see, our proposal to you is highly an advantage to both our brands and doesn't have many cons coming along with it. I look forward to hearing from you and your views towards this proposal and i'm sure we will come to an agreement beneficial to both .

B U S T Y B A B E S ... Lads Mag

Internet Regulation..!

R E G U L A T I O N...

Issues Surrounding the Internet.

• When accesssing sites on the internet, there is no real privacy or RULES as to what you can and cannot access.


• In some way people can access sites through special codes, passwords and techniques.


• Even on advanced social networking sites such as Facebook, people can still access private, perhaps vital information, and pictures etc... This can then lead onto peadophilia harm, this being the worst of scenario's


• People can also download illegally; for example music, movies etc.. This is all down to being able to access more or less anything you want at amytime.
• Also, there is a high risk of computers being hacked into, and also social networking sites such as msn..etc.
• Businesses are also at high risks as there have been many attemps of fraud, in which some of the cases have actually been successful, and therefore shows how with the right equiptment and knowledge, anyone can cause damage/harm, and anyone or anything can be the victim of it!

The issues surrounding the internet seem to be quite negative, as the invasion of privacy and the statistics of illegal downloading can lead to serious consequences.

Another problem which may not be recognised as much is the fact that information sites such as WIKIPEDIA, are edited perhaps weekly, maybe even daily, and the information that is displayed may not be 100% correct, therfore giving innacurate information.

[ ICANN ]

I N T E R N E T C O R P O R A T I O N f o r A S S I G N E D N A M E and N U M B E R S

• This corporation was created and set up in 1998
• It is a [non-profit] corporation
• The idea and aim of this corporation was to insure the stability of the internet
• It was also designed to privatize the managment of internet names and addresses

Should There Be A New Organisation?

*ICANN* have been created for a specific purpose and has previously protected many web addresses. However, if problems such as hackings, and peadophilia chaos' are still occuring, it would be safe to say that perhaps the ICANN are not doing their job to a sufficient standard. Either that, or the regulation of this corporation and the time spent towards the internet is not enough, and not as accurate as it should be. If this is the case, then maybe a new organistion should be introduced as well as having the ICANN as that would mean 2 organisations are regularly checking and supervising the internet, and therefore more sites would be safer than now. Also if any inaccurate information was displayed on certain sites, there would be a high chance of something being done about it, rather than that information being kept on the site, and misleading people who use it.

HoW WiLl It bE MoNiToReD???

The internet should be monitored by a consistent site which is shown new postings and editing of sites. There should also be some sort of block to prevent any irrelevant things being posted up.

More on, there could be some sort of limit of how much information you can post up depending on what the information is about and what site is being used. For example, limiting information on sites such as Bebo, Hi 5, Facebook, or Myspace could limit the peadophilia cases, and sites which make it easily accessible for viewers to download should also be limited, or deleted, to prevent any illegal damage.

An Anthropological Introduction To YouTube

Key Facts About YouTube!

In 1948 - ABC started broadcsting and now has 3 major networks.



ABC has been broadcasting for 60 Years - - -

[ 3 Networks * 60 Years * 365 Days * 24 Hours A Day ]...

YouTube has produced more than this in the last 6 MONTHS. However this may not have been achieved without the help of the producers.. Us!

YouTube was formed to create "New forms of expression, New forms of community, & New forms of identity emerging"

WeBcAmS...

The First Ever Video Which Was Broadcasted On YouTube Was From Webcam..

• Webcam was created to portray a STRONGER VOICE


• It is the celebration of new forms of improvement, & UNIMAGINABLE POSSIBILITY


• It is the new form of GLOBAL CONNECTION

'WEBCAM IS YOU TALKING TO A DEVICE, NOBODY IS THERE, BUT BEHIND IT, EVERYONE IS WATCHING'...

E X A M P L E...

A song which originated from Europe in 2004, was was made into a video on broadcatsed on YouTube.

The amount of viewings for the video reached an impressive 600,000,000

This shows how much easier it is becoming to connect with people...

This is what WEB 2.0 is all about..."linking people, sharing, trading & collaborating"

EVERY 6 MONTHS, there is a new tool out there that connects us in someway.

• User Generated Organisation


• User Generated Distribution


• User Generated Commentary

[ MediaScape ]

We are at the CENTRE of the mediascape

Media mediate human RELATIONS.. When media changes.. Human realtionships change

Who Watches ?

25% of TEENS & 35+ Consume Youtube or become a producer of what we watch

50% Of 18-24 year olds watch YouTube

C H A R L I E B I T M Y F I N G E R....

http://www.youtube.com/watch?v=_OBlgSz8sSM >>> This video was viewed over a staggering 30 MILLION TIMES, and most videos on yuotube are only ever viwed less than 100 times.

The most common videos which are posted up are HOME VIDEOS!

10 000 videos are addressed to YOUTUBE... "community"

Cultural Imersion = Expression In Individualism + Value in Community

"The More Individual You Become.. The More You Desire For Community...

What Is

P A R T I C I P A N T O B S E R V A T I O N?

• "Participant Observation Is Introducing Yourself To The Community"
• "It Is About Participating In What You Study, Rather Than Just Observing It"

What is Aesthetic Arrest???

People can do what they want when watching a video....

They can express themselves without having to worry about the norms of society....

Mediia Consumers & Producers

How Are We Media Producers And Consumers? ...

We MaKe ThE MeDiA!

Everyday, we are likely to consume atleast 1 type of media. Whether it's the radio, tv, newspapers/magazines, or even the internet!

However,

If it wasn't for us, there would be no media.

Media would be lost, if we didn't have views or opinions.

We produce the newspaper headlines! We produce the music on the radio! We create the websites & we produce the videos you watch on Youtube!

We controll what goes on in the media, what we see, what we hear, and how we consume it!

We also control what people around us consume, what they see and what they hear!

How does Web 2.0 Affect Me??

How Does Web 2.0 Affect
Me?

• Without the new advanced Web 2.0, I wouldnt be able communicate on social networks such as facebook & msn

• The sources on the internet would be limited, which are now more varied and alot more websites to choose from.
• There are more downloading sites such as limewire, and i-tunes which I use frequently, ie on a weekly basis.
• Sites such as You Tube, which I use for entertainment, eg music videos, and the "randomly came across" videos, and also for educational porposes, would not have been around in the Web 1.0 era, and therefore plays a big part.

This is What Web 2.0 is All About!...

What is Web 2.0?

• Its is a term used to decribe the changing trends of the World Wide Web technology.
• It enhances creativity. information sharing, collaboration & functionality of the web.
• It hosts social netwroking sites, video sharing sites, wikis and BLOGS!
• In the time of Web 1.0, Netscape was the standard bearer, however for Web 2.0, the globally known Google, is the bearer.

Web 1.0 Trends... 2004 - 2006!

WhAt Is WeB 1.0???

• Websites which were created from 1994 to 2004.


• It was illiterate and had slow internet connections.


• Web 1.0 was used to describe the web, before the ". com" arrived in 2001.


• All that was reprenting communication in Web 1.0 was were emails and minor chat programmes.